There are many reasons to hire a Social Media Consultant
(also known as a Social Media Manager, Social Media Curator among other
things), but here are the top 5, in my opinion.
1.
A social media consultant helps you improve your
business.
This seems like a bold statement
to make, but a social media consultant will generate leads, contacts, even sales
in some cases. Even though they are marketers, and not sales people, they cover
a variety of roles as they chat to interested parties on your behalf.
2.
A social media consultant makes your life
easier.
It’s true – a social media
consultant not only helps you improve your business, generating leads, contacts
etc, but also frees up your time so you can actually RELAX once you get off the
clock. Handing over your social media strategy to a consultant is
life-changing. If you don’t believe me, try it – even if it’s just for a month!
Let go of trying to figure out what to post on Facebook, Twitter, LinkedIn,
Pinterest etc. etc.
3.
A social media consultant is your brand advocate.
Imagine having someone else sing
your praises, letting others know about your products and services, without
spending extra on a PR agency. Your social media consultant will help you build
long-term relationships, brand awareness and sustainable growth. They “become”
you online and know your business very well so they can answer any question
that might come up in their usual surroundings also.
4.
A social media consultant helps you stay ahead
of your competitors
As your consultant will be online,
analysing specific hashtags, seeing what others are saying about similar
products and services to yours and answering any questions that people might
have put out into social media, they can see clearly what your competitors are
saying also. This can give you a strategic advantage.
5.
A social media consultant is always online.
Even in their “downtime” social
media consultants can be found online! They love it so much they spend their
spare time browsing social media sites for fun. Yes, technically they’re “off
the clock” but that doesn’t mean that they’ll not bookmark something that would
be of interest to your followers, or answer a question left by an inquisitive
prospect. It’s all part of what makes a great social media consultant.
There are many social media consultants out there, but not
all of them are equal. Make sure that you find one that fits your needs and not
just your budget.
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