Most of us are aware at this stage of the
importance and benefits of using video as a means to share your brand message. We all love to view videos; whether we are
searching Google, YouTube or checking our social media channels. There are lots of surveys and statistics out
there that illustrate how video works (and I will share a few of these below).
But just because you know that it is
important to have a quality video for your business – this doesn’t mean that
you will feel comfortable in taking the steps to achieve it. Very often clients/potential clients will say
that they are considering a promotional video for their business, but they feel
it will be too time-consuming/difficult to prepare, or that they are too
nervous to go on camera.
Here I will outline some tips to show how
these perceived difficulties can be overcome:
Identify
the Audience for your video
Video is a great way to get your
personality and the message of your brand/service across to your target
market. But you do need to be clear on
who the audience for your video is going to be.
Are your customers other businesses (SMEs)? Are you selling to parents or teachers? Is your business in the craft or beauty sector?
Once you have identified your audience and
the message you wish to share, a story-board and script outline can be
developed. We love working with our
clients to get them from the initial concept stage to where we have a script to
work with for the video shoot.
Personality
It may be a well-used term, but it is definitely
true that people buy from people! So
when you share your brand story on camera, your customers can connect with your
personality. You bring your message (and
how you can help them) to life.
Doing this for the first time can be a
nervous affair, even seasoned public speakers can feel nervous on camera!
An experienced video team will help you
through the video shoot process (multiple takes are a norm in the
industry!). Shooting is only part of it,
however the editing cycle is also extremely important as the post production
process is used to portray you and your brand message in a professional way.
Sharing
the message
So once you have taken the step to create
your promotional video you can now share it online through your website, and
social media channels.
With our shortening attention spans and our
growing love of video, the following statistics show how beneficial this
marketing tool will be to your business:
If you wish to review other relevant
statistics these are available on:
http://greenopalmedia.ie/infographic-video-marketing-statistics/
My personal goal:
I have set myself a goal for 2017 to take advantage
of more opportunities to speak on camera (outside my normal comfort zone of
staying behind the camera!) At a couple
of recent events I have taken this step and will be doing some more of this
over the coming weeks. So I look forward
to sharing this journey with you.
@greenopalmedia