A life-long passion for people and supporting them in times of need proved the catalyst for Sonia setting up her Wrist-Assured business. Following a successful career in sales and team management dating back to 2005, a family incident where a relative with dementia was lost for several hours finally prompted her to look at how she could put those special support skills to better use for those who needed it most.

In depth research and expert feedback indicated the clear need for a product and service to support families who have vulnerable loved ones with memory/health issues. That valuable knowledge coupled with Sonia’s personal experience resulted in the launch of an affordable, unique mechanism called Wrist-Assured in 2020. Wrist-Assured is a patented Awareness Medical ID bracelet connected to a 24/7 Emergency Helpline Service – when the Helpline is called by either the emergency services or a member of the public we immediately reach out to the Family/Carers/Nursing Home and take the necessary steps to ensure a swift reunion.

I can think of nothing more rewarding than contributing to making people’s lives better. A very personal life experience encouraged me to provide some level of solace to people affected by the day-to-day challenges presented by Dementia, Alzheimers, Autism and other memory or health related problems.

Sonia is based in Dundalk, has 3 grown-up children and 2 grandchildren.



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