Feb 15, 2023 | Digital marketing
My Dad used to say ‘It’s not what you say, but the way you say it that matters’ Mum said ‘Choose your words wisely. Think before you speak’ Who was right? Well, let’s evaluate both trains of thought. Sentiment, inference and empathy are key in the...
Feb 15, 2023 | Digital marketing
The key differences between traditional marketing and content marketing As a starting distinction let me clarify that by traditional marketing I am referring to advertising sales campaigns. This is your ‘Spray and pray’ approach of targeting customers with...
Feb 15, 2023 | Digital marketing
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire /...
Feb 15, 2023 | Digital marketing
I had the pleasure of delivering a workshop on Visual Marketing at the Women’s Inspire Event in October 2016. On the day I had about half an hour to share some tips. This blog post pretty much reflects the information in the slides I delivered on the day. Ok, so...
Feb 15, 2023 | Digital marketing
1. When you create your account, your username should be similar to your brand e.g. That way, every time you tweet something, your brand is also coming up!2, Start by following people who would be interested in what you do! For example if you are a chef and blog...
Feb 15, 2023 | Digital marketing
1. Video lets people see you as a real person. I know it sounds crazy, but it can be seen time and time again that people like to buy from other people. Individuals are more likely to make a purchase from a physical person than a mindless, faceless business. A visual...
